![]() As part of the new services, IBM dedicated more than 1,000 consultants to the FileNet implementation cause. Included in these new services is a software suite from FileNet, a company acquired by IBM in October 2006, geared toward content management, as well as consulting services to help implement the software. In February 2007, the firm announced a new set of software and business consulting services under IBM's global Information on Demand initiative. IBM has continued to realign the division, offering new and rebranded services. ![]() The move has paid off in 2006, three of the firm's consultants, Bridget Van Kralingen, William Pulleyblank and Mary Sue Rogers, were named to Consulting Magazine's top-25 list-more than any other consulting firm. IBM continued taking steps to move itself away from a "commodity" model, focused on selling parts and technologies, and into a "services" model, selling the brainpower of its consultants and other resident experts. The natural choice to head the group in its new iteration was Ginni Rometty, who now holds the title of managing partner. ![]() ![]() The firm announced a major Global Services reorganization later in 2005, and the realigned group was tasked with focusing more on "high-value" skills in line with those offered by IBM's original Business Consulting Services division, which had been formed after the PwC purchase. Establishing Servicesīy the time IBM decided to unload its personal computing business, in a deal that closed in early 2005, it was clear that major changes were afoot at Big Blue. Meanwhile, a series of smaller consulting and services acquisitions solidified IBM's position. As former head of IBM's Global Services, Palmisano wasn't shy about the division's continued plans for growth. In 2002, IBM's direction toward services became even clearer when the firm named Sam Palmisano its CEO. Global Services division President Virginia "Ginni" Rometty led an aggressive push into the consulting world, pursuing former PwC clients through a "win-back" program. Having created the largest consulting services organization worldwide through the PwC deal, IBM execs began promoting the company's services capabilities. The acquisition came about after an unsuccessful attempt by PricewaterhouseCoopers to take PwC Consulting public in 2002. The firm's services division got a major boost in 2002 with IBM's acquisition of PricewaterhouseCoopers Consulting, which added some 30,000 employees in 52 countries to the 30,000 IBM consultants already on board. With an entrenched reputation as a corporation of computer geeks, IBM has had to work extra hard to establish itself in the consulting arena. These days, the Global Services division, including business consulting and IT implementation, contributes more than half of IBM's total revenues-$48.3 billion out of $91.4 billion in 2006-and employs more than 190,000 people worldwide. Though Big Blue always will be associated with computers, the company's business model over the past decade has trended toward services. While many of the consulting industry's traditional management and strategy firms have scrambled in recent years to incorporate IT into their practice areas, IBM has entered the industry from the opposite door.
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